Fisher Printing
At Fisher Printing Inc., I manage the Facebook and Instagram accounts for grocery stores across California and Chicago, focusing on promoting sales and weekly specials to connect with their local communities. My work includes creating eye-catching posts in both Spanish and English, writing clear and engaging captions, designing videos, and running boosted campaigns to maximize visibility. I analyze performance metrics to refine strategies, improve engagement, and ensure each store's promotions and messages effectively reach their audience. By combining creativity with data-driven insights, I help these stores highlight their sales and build meaningful connections with their customers.
RoleSocial Media Coordinator
Timeline2024 - Present
PlatformsFacebook • Instagram • TikTok
At Fisher
My Weekly Routine
The repeatable workflow I built and still run across every grocery account—keeping bilingual content consistent, on schedule, and tied to what each store is actually promoting that week.
Same rhythm every week: brief the promos, plan the calendar, create in both languages, publish across platforms, then review what worked before the next cycle starts.
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Step 01
Research & Brief
I start by reviewing each store's weekly specials, community events, and what competitors are posting—so every account's direction is grounded in what's happening locally that week.
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Step 02
Plan the Week
I update each store's bilingual content calendar—mapping posts to ad runs, holidays, and in-store promotions so nothing goes out late or off-brand.
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Step 03
Create
I design graphics, short videos, and captions in Spanish and English—matching each grocer's voice while keeping Fisher's overall look cohesive across accounts.
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Step 04
Publish
I schedule and post across Facebook, Instagram, and TikTok, boosting when a promo needs extra reach so the right neighborhoods see it in time.
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Step 05
Review & Adjust
I check engagement and reach at week's end, note what's working per store, and carry those insights into the next round—so the routine gets sharper over time.
Outcomes
Results & Impact
Growth across Fisher's grocery accounts since establishing a consistent bilingual content rhythm—measured through engagement, reach, and real-world store feedback.
Engagement
45%
Higher interaction across managed accounts
Audience
32%
Follower growth within six months
Reach
3.8×
Post reach lift from strategic boosting
Traffic
28%
More site visits driven from social
Stronger community presence
Bilingual posts and weekly specials now reach the right neighborhoods consistently. Data-driven tweaks to timing and creative keep promotions visible without feeling repetitive across accounts.
Impact on the ground
Store managers report more customers discovering deals through Facebook and Instagram. Steady posting has built small but active communities around each location—not just impressions, but foot traffic and sales.
Live Preview
Location Hub
Browse real store feeds across Fisher's grocery accounts—select a location to view their latest posts and specials.